If you’re tired of shopping on Amazon and want a more ethical, privacy-conscious, or local option, you’re in the right place. Whether it’s better data practices, eco-friendly delivery, or supporting small businesses, these European Amazon alternatives offer something better.
In this guide, we highlight the best Amazon alternatives in Europe—from all-in-one marketplaces to niche, sustainable stores.
Why Shop on Amazon Alternatives?
More and more people in Europe are choosing to avoid Amazon due to:
- ????️ Privacy concerns
- ⚖️ Labor rights issues
- ???????? Desire to support local businesses
- ???? Environmental concerns
- ???? More transparency in shipping and returns
The good news? Europe has its own growing ecosystem of online marketplaces that offer competitive pricing, fast delivery, and better values.
1. Allegro – Amazon Alternative in Poland
- Website: allegro.pl
- Languages: Polish (Google Translate works fine)
- Best For: General shopping, tech, home goods
Allegro is Poland’s biggest online marketplace and one of the largest in Central Europe. It supports thousands of independent sellers and offers nearly every product category you can think of.
✅ Great for electronics, fashion, toys, and tools
✅ Local vendor support
✅ Safe checkout and buyer protection
2. Bol.com – Dutch Amazon Alternative
- Website: bol.com
- Languages: Dutch
- Best For: Books, games, gadgets, and lifestyle products
Bol.com is the go-to online store in the Netherlands and Belgium. With a clean interface and reliable delivery system, it’s an ideal Amazon replacement in Western Europe.
✅ Trusted brand
✅ Massive product catalog
✅ Reliable delivery across NL and BE
3. Galaxus – Tech & Appliances from Switzerland
- Website: galaxus.de
- Languages: German, French
- Best For: Electronics, appliances, gaming
Galaxus is a Swiss-based platform that’s gaining popularity in Germany and Austria. It’s known for ethical business practices, honest reviews, and a great selection of tech.
✅ Transparent pricing
✅ No fake reviews
✅ Strong return policy
4. FNAC – Books, Music & Tech from France
- Website: fnac.com
- Languages: French, Spanish
- Best For: Books, entertainment, laptops
FNAC is the Amazon alternative in France. It combines the convenience of an online store with the cultural touch of a physical bookshop.
✅ Click & collect in-store
✅ Loyalty programs
✅ Great deals on tech bundles
5. Zalando – Fashion and Lifestyle
- Website: zalando.com
- Languages: Multilingual
- Best For: Clothing, footwear, home accessories
Zalando is Europe’s biggest online fashion store—and it’s branching into lifestyle and home goods. It also features Zalando Pre-Owned for secondhand, sustainable fashion.
✅ Easy returns
✅ Sustainability rating per product
✅ Ships to most of Europe
6. Greenweez – Organic Shopping Made Easy
- Website: greenweez.com
- Languages: French, Spanish
- Best For: Eco products, food, cleaning supplies
Looking for a green Amazon alternative? Greenweez is your go-to for organic, vegan, and low-waste living.
✅ Focused entirely on eco-living
✅ Products for babies, pets, and homes
✅ EU-wide shipping available
7. Bücher.de – Germany’s Bookstore Alternative
- Website: buecher.de
- Languages: German
- Best For: Books, movies, games
If you normally buy books on Amazon.de, check out Bücher.de instead. It offers free shipping and a massive selection, including eBooks and audio content.
✅ Free delivery in Germany
✅ Strong selection of German titles
✅ Secure checkout system
8. ePrice – Electronics from Italy
- Website: eprice.it
- Languages: Italian
- Best For: Electronics, appliances, smart tech
ePrice is a great Amazon.it alternative for tech lovers. It sells gadgets, laptops, smartphones, and home appliances with optional installation services.
✅ Daily discounts
✅ Professional delivery
✅ Reliable customer service
9. Avocadostore – Sustainable Shopping in Germany
- Website: avocadostore.de
- Languages: German
- Best For: Sustainable fashion, eco home goods
Avocadostore is one of the most ethical alternatives to Amazon. Everything sold on the platform is certified fair-trade, organic, or sustainable.
✅ Eco-first approach
✅ Transparent vendor system
✅ Perfect for conscious consumers
10. Etsy (EU Sellers) – Handcrafted & Local Goods
- Website: etsy.com
- Languages: Multilingual
- Best For: Handmade gifts, art, crafts
While Etsy is based in the U.S., many of its sellers are located in Europe. Just filter by location to support small EU creators.
✅ One-of-a-kind items
✅ Personalized gifting
✅ Filters for EU shipping
????️ Final Thoughts: Why Support Amazon Alternatives?
Switching to European marketplaces helps:
- ✔ Support local businesses
- ✔ Protect your data
- ✔ Reduce your environmental footprint
- ✔ Discover more personal shopping experiences
Whether you want to go green with Greenweez, stylish with Zalando, or bookish with Bücher.de, there’s an Amazon alternative in Europe that fits your needs.
